Retail is evolving and changing faster now than ever before. With so many consumers shopping online today, retail experiences should be both memorable and impactful. Not only do retailers want to make a positive impression on each consumer, but they also need to invest their design dollars as efficiently as possible. Having to re-design a retail space every six months to chase a new trend will surely cut into a business’ bottom line. Here are five trends in flexible retail design that give companies the ability to future-proof their stores and improve the overall retail experience.
1. Flexible Shelving
Flexible store display systems give retailers an endless range of options for merchandising solutions. Many of these systems are small enough to be moved to various parts of the store with ease. The biggest benefit: shelving can be modified into many configurations or taken out altogether to accommodate a new display. That’s a win.
2. Fixtures on Wheels
Whether a display itself changes or not, you can create a fresh look in a retail space simply by moving around your offerings. Fixtures on wheels are rolling bins, clothing racks, store fixtures that you can move at will — voilà, it’s like a brand new space.
3. Movable Light Boxes
Permanent light box displays can be a pain when you need to redesign a retail space. And it adds up. Instead, future-proof the space by investing in movable light boxes that can be quickly and easily repurposed to changing needs.
4. Advances in Lighting
Boy, does lighting make a difference. Those outdated flickering fluorescent lights that can still be found in some retails stores are not only off-putting, but they tend to be unflattering. The LED revolution is well underway, so add these fixtures to your retail space to create a warmer environment and eliminate the notorious dressing room drama.
5. Personalized Shopping Experiences
Integrating technology into the retail space now gives store owners the ability to give each shopper a personalized experience. One survey found that nearly half of shoppers were willing to pay more for a personalized experience. How do you provide this? Just one example is to implement Intelligent Fitting Rooms that use RFID (Radio Frequency Identification) tags to recognize clothing items. These fitting rooms are integrated with a screen that might show complementing pieces and accessories as well as the availability of other sizes. Shopping is definitely evolving.
Today’s customers are now used to an endless stream of fresh information online and expect to have new engagement when they walk into a retail establishment. If they consistently see the same layout, they’re more likely to get bored and not return. These five retail design trends can help nearly any retail store create a fresh look that is economical and relevant to the current market.