Mighty Minimalism

It is safe to say that we’ve been noticing that design appreciation is going up for toning it down!

As highlighted in the 2015 film, Minimalism: A Documentary About the Important Things (check out the trailer below) many people have been adapting minimalistic values and designers are responding. And while we have seen this trend in residential spaces for some time, retail stores are now getting on board. Stores like Apple, Nike, and Fossil have embraced minimalist designs in their spaces that consumers love and that elegantly put their products on display.   

Here are some ways that retail stores are adopting minimalist designs.

Design over Decor

When embracing minimalism, design always trumps decorations and unnecessary clutter. This strategic design allows the products to be the center of attention. Gone is clutter, brash neon signs, and fussy displays. This way, customers are drawn directly to the product instead of distracted by decor. Retail stores that lean toward minimalism tend to feel more spacious than a fully decorated shop and allows a more free atmosphere for the customer — a plus for spaces with small square footage.

Who’s On Board?

McDonald New ConceptsEveryone. From stylish Brooklyn-based Home of the Brave to international behemoth, McDonald’s, minimalism is on display everywhere. In fact, McDonald’s is experimenting with six different concepts, some which look like they have been pulled straight from an Ikea catalog.

Elegance in the Room

There is a certain elegance that comes with the minimalism trend. Neutral tones and organized spaces are captivating and can never go out of style. This trend evokes feelings of happiness and peace, which will keep customers returning again and again. Remember, for many people, shopping or entering a retail space is an escape from reality, a chance to fantasize, and indulge. 

Creating the Space

TFL can provide a wide range of styles that complement a minimalist look.  Our cost-effective TFL palettes cover all bases when it comes to retail design, from neutrals to textures, wood to abstracts. Free design samples are available so just search our gallery for styles you think may fit your next project. If you have questions about any of our overlays, reach out to us here – we are happy to help.