Behind Arclin’s Portfolio Changes
As you certainly know by now, we’ve made significant changes to Arclin’s decorative overlays portfolio in the last two years.
What drove our decisions? And why does (or should) it matter to you?
Let’s start with the second question — that’s easy: The changes in our portfolio reflect design shifts across many of the application industries served heavily by TFL — kitchens, closets, retail, healthcare, hospitality, office and more. The 21 new papers (12 designs) in our new Harvest Collection were selected expressly to meet growing and future trends across multiple applications.
How did we go about making our decisions on what to take out, what to add?
- We started by purging our portfolio of older designs that had worn out their welcome.
- We conducted extensive research on U.S. and worldwide trends, current and future, to find the best opportunities for our customers. (This is an ongoing effort!) Red and orange = out. Walnut, warm grays and browns, tone-on-tone and light colorations = in. Textures abound.
- We reviewed the entire portfolio by design structure, type of grain or other structural feature, color, application opportunities and more. We were admittedly far too heavy on the reds and oranges, light on some of the more modern features (see #2, above).
- We ultimately selected 12 new designs — with color options, 21 papers — for our new collection. A quick synopsis of the “why” of each:
Alexandria Walnut – probably the most traditional of the new designs, the fidelity and rich coloration of this beautiful walnut make it anything but “old.” Equally at home in traditional structures or exotic applications.
Angkor Stone & Angkor Root – rustic with a touch of elegance, with colorations that hit the trends but with slightly unique hues. These two are applicable virtually everywhere, from closets to cabinetry, hospital rooms to office settings.
Charles Bridge – one of the more exotic designs in the collection, this seemingly in-motion wood grain has been colored for maximum dramatic effect. We can see this one at home in a modern kitchen (imagine the pairing possibilities), or in hospitality and retail settings.
Kinabalu Teak – the midcentury modern resurgence brought teak back into vogue. Now the teak trend looks to have legs. We gave it extra traction, here, with a lighter, almost tone-on-tone coloration. There’s really no limit to the application possibilities here.
Noce Moscato – rich grays, browns and blacks made this one an easy pick. Gorgeous, dramatic and a design-driver in the spaces it inhabits.
Papa’s Loft – the most popular of the collection, so far, this design proves that TFL isn’t what it used to be. That is, with improvements over the years in performance and fidelity, we can bring fresh designs to life that expand our opportunities to replace traditional veneers and other surfaces. We focused the coloration, too, on current and sustainable trends.
Skyline Dawn, Dusk & Dark – conjuring concrete or stone…even a metallic as you evolve to the darkest shade…this design was selected from among dozens of concrete-based textures we considered. Absolutely on-trend and in high demand.
Sunrise Impression – stone? marble? concrete? We’ll leave it to your impression. Which is what makes it so appealing.
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