Tagged retail design

Retail Design with Millennials in Mind

Retail design is constantly changing, and keeping up with trends that appeal to modern consumers can be a challenge. Millennials have put their stamp on the world and their interests don’t always match that of their Baby Boomer predecessors. Millennial shopping preferences are affecting business and those in retail should pay attention. What are Millennials searching for when they walk into their favorite retail store? Here’s what we’ve found:

Organization is a Must

If there is one thing to note, it’s that Millennials are not big on clutter. Taking a more minimalistic approach to retail design is the way to go when appealing to Millennial consumers. Keeping the design crisp and neat will draw in these type of shoppers. Whether it’s strategic shelving or compartments, less is always more. Millennials like a more open concepts as well. Be sure to check out our blog post Mighty Minimalism for more insight on the trend.

arclintfl_retail_design_organized

 

Keep it Classy

Cultivating a high-end vibe will attract Millennial shoppers. This generation goes for quality over quantity and isn’t afraid to spend their money on the products they really desire. Even if the merchandise isn’t considered high-end, laying out the store to create that impression will certainly catch their attention. Modernizing the store with a clean and upscale layout will appeal to Millennial shoppers and keep them coming back. This generation of consumers care about how a business brands itself, so keep this in mind if your target audience includes Millennials.

arclintfl_retail_design_classy

Make it Easy

Making the customer work harder than they have to is never a good sales strategy, especially when it comes to the Millennial generation. Growing up with technology, Millennials have had unlimited information at their fingertips most of their lives. This means that their level of patience is much lower than Baby Boomers which can pose a real problem in retail. Keep conventionality in mind when designing the layout of the store. Easy navigation is key for your Millennial audience and consumers in general.

Millennials are taking over the retail shopping world and they aren’t afraid to speak up when it comes to what they want out of a business or product. This generation is big on web reviews, so keep these tips in mind to make sure your retail store is up to par.

Five Trends in Future-Proofing Retail Design

Retail is evolving and changing faster now than ever before. With so many consumers shopping online today, retail experiences should be both memorable and impactful. Not only do retailers want to make a positive impression on each consumer, but they also need to invest their design dollars as efficiently as possible. Having to re-design a retail space every six months to chase a new trend will surely cut into a business’ bottom line. Here are five trends in flexible retail design that give companies the ability to future-proof their stores and improve the overall retail experience.

Arclin TFL Future Proof Retail Design1. Flexible Shelving
Flexible store display systems give retailers an endless range of options for merchandising solutions. Many of these systems are small enough to be moved to various parts of the store with ease. The biggest benefit: shelving can be modified into many configurations or taken out altogether to accommodate a new display. That’s a win.

2. Fixtures on Wheels
Whether a display itself changes or not, you can create a fresh look in a retail space simply by moving around your offerings. Fixtures on wheels are rolling bins, clothing racks, store fixtures that you can move at will — voilà, it’s like a brand new space.

3. Movable Light Boxes
Permanent light box displays can be a pain when you need to redesign a retail space. And it adds up. Instead, future-proof the space by investing in movable light boxes that can be quickly and easily repurposed to changing needs.

4. Advances in Lighting
Arclin TFL Future Proof Retail Design lightsBoy, does lighting make a difference. Those outdated flickering fluorescent lights that can still be found in some retails stores are not only off-putting, but they tend to be unflattering. The LED revolution is well underway, so add these fixtures to your retail space to create a warmer environment and eliminate the notorious dressing room drama.

5. Personalized Shopping Experiences
Integrating technology into the retail space now gives store owners the ability to give each shopper a personalized experience. One survey found that nearly half of shoppers were willing to pay more for a personalized experience. How do you provide this? Just one example is to implement Intelligent Fitting Rooms that use RFID (Radio Frequency Identification) tags to recognize clothing items. These fitting rooms are integrated with a screen that might show complementing pieces and accessories as well as the availability of other sizes. Shopping is definitely evolving.

Today’s customers are now used to an endless stream of fresh information online and expect to have new engagement when they walk into a retail establishment. If they consistently see the same layout, they’re more likely to get bored and not return. These five retail design trends can help nearly any retail store create a fresh look that is economical and relevant to the current market.

For retail surfaces such as displays and shelving, Arclin TFL is a smart choice for future-proofing a space with its trend-forward designs. Now see what design trends are driving retail.