Advertising Specialist - MD

Full Time
Hanover, MD 21076
Posted
Job description
Overview:
Why We Need Your Talents:

The Marketing Specialist will be responsible for supporting all advertising, marketing, and social media efforts for Live! Casino & Hotel inclusive of creative development , content creation, community management, routing & review processes, managing strict timelines, and maintaining brand standards. Will work hand-in-hand with Agency of Record to deliver all projects on time and on brand.

Responsibilities:

Where You'll Make an Impact:

  • Responsible for tracking expenditures, generating reports, supporting media buys, reconciling invoices, and accruing outstanding invoices in the marketing budget.
  • Meet with third party account executives & review advertising opportunities
  • Coordinates with outside advertising agency on all media buys, collateral material, creative and design work
  • Work closely with vendors on collateral production.
  • Assist with building a strong image of involvement and commitment to the Community. Inclusive of relationship with Arundel Mills and other partners.
  • Using social media marketing tools to create and maintain the company’s brand
  • Working with marketing professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
  • Other duties as assigned.
Qualifications:

Skills to Help You Succeed:

  • Incredible attention to detail and project management skills.
  • The ability to act without direction from others; to anticipate and develop solutions to problems without the aid of others for assigned projects.
  • Takes assignments readily
  • Self-motivated; needs no prodding or direction.
  • Offers unsolicited suggestions and ideas
  • Gives extra effort and hours to the job.
  • Anticipates problems before they surface.
  • Maintains and continually improves personal knowledge base
  • Impeccable customer service skills
  • Oral and written communication skills
  • Accuracy in completing assigned duties, paperwork, and reports in a timely manner
  • Interpersonal skills are required, and the ability to work in a team environment
  • Detail oriented with the ability to multi-task and prioritize under tight deadlines in an interruptive work environment
  • Changes course of action when appropriate or necessary.
  • Handles pressure and stress without sacrificing quality.
  • Maintains constructive project goal direction in face of unanticipated time constraints.

Must-Haves:

  • One (1) to two (2) years of experience in a high-volume company or industry of hospitality or public supported business through media and advertising.
  • Ad Agency experience strongly desired
  • Bachelor’s degree in Marketing, Communications, Advertising or related degree or equivalent work experience.
  • Must have strong oral and written communication skills
  • Must have strong interpersonal skills
  • Ability to generate a project from concept to completion and work in concert with others.
  • Previous gaming experience a plus
  • Must be able to comply with all state gaming regulations, which may include obtaining a license.

Physical Requirements:

  • Sitting 60%
  • Walking 25%
  • Standing 15%
  • Keyboarding 50%

What We Offer:

Perks We Offer You

  • Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
  • Generous retirement savings options are available.
  • Free uniforms
  • Free parking
  • Discounted meals
  • Service and Attendance bonuses
  • Tuition reimbursement
  • Discounts on hotels, theme parks, travel, and more!

Life at Live!

  • 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
  • Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
  • You will work in an environment where smoking is allowed.

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