Job description
COVID-19 Vaccination Requirement:
As a healthcare organization, we believe that vaccination against
COVID-19
, and other diseases, is critical in protecting our people and our patients. As a matter of Company policy, all new and rehires are required to be vaccinated against
COVID-19
prior to commencing employment.
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Summary
The Brand Marketing Manager will manage the development and support the execution of the PM Pediatric Care brand strategy and annual integrated plans to build brand awareness and drive volume and growth.
Description
- Manage the brand strategy development for PM Pediatric Care, developing strategies and plans that drive brand equity and growth. This includes content development, media strategy, and partnerships.
- Develop, track and report on media. This will include “national” brand campaigns that will be part of and always on media plan and new regional media campaigns as needed for new or soft locations.
- Reporting should be given a regular cadence, and results should be digestible and actionable
- Reporting should tie back to business objectives to ensure that marketing efforts are meeting company goals/expectations
- Manage and execute inspiring and effective Brand campaigns and activations, collaborating with key leaders as needed. This may include Clinical Operations, IT, etc.
- Lead the development of brand toolkits as well as best in class creative, enabling brand consistency and flawless execution
- Collaborate with PR/Communications + Sales leads to ensure a unified execution of the brand across all channels of communication.
Other Duties as Assigned
This job description is not designed to cover or contain a comprehensive listing of all activities, tasks, duties, or responsibilities that are required of this position. Duties, responsibilities, tasks, and activities of this position are subject to change at any time with or without notice, including performing the duties of others as needed to ensure successful operations of the department.
Qualifications
- 10+ years experience in marketing/brand management/account management/project management, preferably in-house within healthcare, retail or CPG industry
- Proven experience handling and/or understanding the full mix of marketing disciplines: consumer research/insights; brand/marketing strategy development; advertising development; media planning and execution; digital/social media marketing; PR/Events. Should also have experience with non-traditional ways to reach consumers
- Success as an innovative marketing professional who has developed unique solutions to problems; able to demonstrate a disruptive mindset
- Experience taking a non-traditional, grassroots approach to building values-based brands
- Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.
Supervisory Responsibilities
- Recruit, interview, hire, and train supervisory and management staff in the department. This may include:
- Marketing Agency Partners - i.e. Media, Creative, etc.
- Marketing Assistant/Patient Experience Marketing Coordinator
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
EEO Statement
PM Pediatrics is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status or any other characteristic protected by law.
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