Job description
Overview:
Our Culture
How You Will Make a Difference
Who is GeoStabilization International®?
GeoStabilization International® (GSI) develops and installs innovative solutions that protect people and infrastructure from the dangers of geohazards. We specialize in emergency landslide repairs, rockfall mitigation, and grouting using cutting edge design/build and design/build/warranty contracting. GeoStabilization International is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting.
Our Culture
GeoStabilization’s culture is unique. It is fast-paced, family oriented, innovative & decidedly un-corporate. The mindset is geared to constant challenge and will suit people who are driven to succeed, not afraid to make decisions, courageous and resilient enough to find their own way and believe that “good enough” isn’t good enough. Everyone working at GSI is a representation of pride, integrity, hard work, skill and overcoming challenges. GSI’s team includes some of the brightest and most dedicated professionals in the geohazard mitigation industry. We are a highly functioning family of gritty, hardworking, real men and women who aren’t afraid of getting dirty to get the job done.
What You Will Do
The Digital Marketing Manager reports directly to the VP of Marketing and will engage in the development of all components of the Marketing lifecycle and process including value proposition design, new market and vertical market development, digital marketing solution design, marketing insights and analytics, and marketing capability development. This critical role engages cross-functionally within GSI regions and with GSI’s geographically dispersed Project Development Engineers. The role is the focal point to assess the current and future needs for revenue generation in order to support the successful achievement of GSI’s strategy and operating plan.
Additionally, the Digital Marketing Manager will be adept at interacting strategically with senior leaders while also being ready to roll up the sleeves to drive initiatives in an environment where cross-functional collaboration is vital to success. Possessing a strong sense of humility, humor, and a growth mindset, the manager will operate at pace bringing others along on the journey.
GSI offers the best total rewards in the industry. We share our success with a meaningful profit-sharing plan plus Medical, Dental, Vision, Life, Short- and Long-Term Disability as well as a matching 401K.
Responsibilities:How You Will Make a Difference
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
What You Need to Bring
- Bachelor’s degree in marketing, digital marketing or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Demonstrable experience with digital/interactive marketing including email, web and social media.
- Campaign / demand generation experience.
- Proficient project management knowledge and success.
GeoStabilization International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Min: USD $68,458.00/Yr. Max: USD $98,099.00/Yr.
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