Job description

Digital Marketing Manager

Stabilus is a global leader in the production of gas springs and dampers on five continents. This position is with Fabreeka, a Stabilus owned company, which is located in Stoughton, MA. Fabreeka brings over a century of experience providing vibration isolation and shock control solutions for customers worldwide. Please check us out at www.fabreeka.com.

Position Summary:

• Responsible for implementing marketing plans to attract potential customers, retain existing ones and achieve company goals, while keeping branding/design guidelines in mind.

Duties and Responsibilities, including but not limited to:

• Supports Regional Marketing Manager to implement successful marketing plans and campaigns.
• HubSpot – By working with Content Creator and other team members, you will:
• Act as the primary administrator of our HubSpot instance and contact database including the creation and maintenance of workflows, custom fields, reports, dashboard development, and data flow management.
• Optimize existing marketing automation and lead nurturing processes through email, content, and social channels.
• Manage key marketing systems used to generate, distribute, and report on leads.
• Understand the integration of HubSpot and ERP/CRM to troubleshoot any anomalies
• Establish and maintain scalable processes that ensure best practices in lead generation and database management.
• Monitor, measure, and analyze the success of each campaign, to understand how Fabreeka’s inbound marketing activity turns into customers, and continually refine Fabreeka’s process to covert customers.
• To Sum Up: From managing lists and contacts to reporting, people on the team should be turning to you for help.

• Ensures brand messages are supportive of and consistent with marketing strategies across all media platforms, events, and opportunities.
• Implements corporate design and approves copy for ads, brochures, and other collateral.
• Plans and organizes sales and promotional presentations, including AEC Daily and state approvals for SE (structural engineer) presentations, and assists with webinars as needed.
• Market Segment Manager/Business Development support with weekly calls.
• Works with vendor to update SEO (search engine optimization) SEA (advertisements) for US website.
• Prepares monthly reports including, AEC Daily, ConstructConnect, Google/Social/HubSpot.
• Attends trade shows and/or assists with design and organization when needed.
• Oversees/assists with UK marketing efforts.
• Special projects as required.
• Updates job knowledge by participating in education opportunities.

Required Skilled and Abilities

· Bachelor's Degree in Digital Marketing or related, MBA a plus

· Minimum 5-8years of digital marketing experience

· Proficient with HubSpot and Microsoft Office Suite (required); Adobe Creative Suite (a plus)

· Experience with ERP/CRM integration with HubSpot, SAP/C4C a plus

· Development experience with WordPress/HTML

· Experience with social media, SEO/SEA and understanding of web traffic metrics

· Excellence in working with and maintaining brand standards

· Excellent written and verbal communication, editing and organizational skills

· Ability to work with individuals and groups in various levels of our company and with vendors

· Ability to work independently, take initiative, set priorities, and see projects through to completion

· Ability to manage numerous projects within the department and support the efforts of other departments in achieving company goals

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Stoughton, MA 02072

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