Overview

As the Director of Marketing for Harrisburg University - Online (HU Online), the role encompasses developing and executing a compelling marketing strategy to enhance the university's reputation as a leading STEM-focused institution. Reporting directly to the Managing Director of HU Online, the Director of Marketing should understand the online admission cycle to execute marketing and communication efforts to support recruitment, admission, and enrollment. Responsibilities include leading all lead generation efforts, creative development, email marketing, and web communications to support the university's reputational goals. The Director of Marketing should also establish and manage a coherent and compelling University brand governance while maximizing its value through compelling strategies, campaigns, and partnerships. The Director of Marketing is also responsible for ensuring that the University brand is protected and enforced in approved uses.

This role provides an exciting opportunity for an individual who is an effective planner, content strategist, and project manager to prioritize effective and efficient workflow processes and influence marketing and communication efforts across various digital channels, including web, email, social media, and other digital marketing platforms. The ideal candidate should possess strong communication skills and integrated marketing and communication skill sets that are both strategic and analytical to support admission marketing strategies.

Minimum Acceptable Qualifications:

• Bachelor’s Degree in marketing, business, communications, or related field
• 7-10 years of experience in marketing, including supervisory experience

Preferred Qualifications:

• Experience in higher education and admission recruitment processes preferred.
• Master’s Degree in business, marketing, communications, or a related field is strongly preferred.
• Experience leading multi-channel, multi-media marketing campaigns and strategies
• Experience with creative design
• Experience with web/social monitoring tools
• Experience with email marketing best practices

Core Responsibilities Include:

• Collaborate with HU Online admissions and Harrisburg University team members on the implementation of integrated marketing and communications materials in support of recruitment strategies, initiatives, and goals.
• Manage digital media agency that executes lead generation efforts in various online media channels like Google Search, Facebook, Instagram, YouTube, LinkedIn, etc… to drive lead generation efforts to meet new student enrollment goals.
• Execute segmented and sequenced marketing communications plans that target all phases of the admission funnel for prospective students.
• Coordinate and draft SMS (text) and email communications based on strategy and implement in the University’s CRM.
• Manage and draft content for social, collaborating with partners like student affairs, academic leaders, admission team members and student ambassadors.
• Ensure objectives, budgets and timelines are on target with admission marketing efforts.
• Collaborate on creative – print and digital – development and implementation.

You should demonstrate:

• Ability to adjust priorities and implement projects against identified objectives in a fast-paced environment.
• Excellent verbal, written, editing, active listening, presentation communication, organizational, problem-solving, and reasoning skills.
• Experience with integrated marketing implementation, particularly with written communication, across platforms and channels using audience insights and performance metrics to measure success.
• Proficient knowledge of digital platforms and tools including but not limited to Google search, social media, websites, emails, SMS, CRM, CMSs, project management tools.
• Ability to take direction and work independently with strong attention to detail.
• Ability to work cooperatively and professionally with staff, students, and faculty from all levels of the university.
• Ability to collaborate and build strong partnerships with internal constituents to achieve shared goals.
• Ability to build relationships with a diverse group of people.