This role plans, develops, implements and evaluates the email marketing campaigns for the World of Outlaws, DIRTVision and DIRTcar Racing.

Responsibilities:

• Design, develop, test and implement strategic marketing campaigns that are aimed at achieving company goals
• Analyze and report on the email marketing campaigns and provide suggestions or recommendations for improvements
• Proactively stay ahead of current and emerging email best practices and apply those in order to be an industry leader
• Identify and implement content strategies that result in the most effective engagement and results
• Oversee and monitor the maintenance, security and integrity of the company’s email databases
• In partnership with other departments, identify, segment and grow the company’s email databases
• Develop documentation and road maps for processes, test and promotions
• Ensure email campaigns follow industry policies, best practices, company and industry standards and grammar rules
• Other responsibilities and duties as assigned.

Required Skills:

• At least two years experience working directly with email marketing campaigns or Bachelor’s degree in digital marketing or related plus one year working with email marketing campaigns
• Experience with the following preferred:
  • CMS/CRM
  • Hubspot
  • Google analytics
  • Photoshop
  • SEO/SEM
  • HTML
• Able to learn, understand and adapt to our sport and customer base
• High sense of ownership and personal accountability required
• Able to communicate with a variety of people
• Proven record of dependability and integrity
• Strong organizational skills necessary
• Good written and verbal skills
• Proven history of successfully handling multiple projects simultaneously
• History of and willingness to work in a team environment
• Able to maintain positive demeanor, even in highly stressful or demanding situations

NOTES:

• Full time, in-office
• Based in Concord, NC
• Casual, fast-paced, fun work environment

***Include salary requirements for consideration***