Job description
Summary: The Field Marketing Coordinator reports directly to the Field Marketing Manager and works collaboratively and effectively to develop and execute marketing field strategies and plans to help positively drive enrollment in Medicare Advantage programs. The Field Marketing Coordinator operates efficiently and effectively in a deadline-driven environment and provides day-to-day support and execution for field marketing activities. The Field Marketing Coordinator is engaged and productive as part of the Marketing Team and demonstrates self-motivation and energy in ensuring all strategies, deadlines, brand alignment, and budgetary goals are successfully achieved. Additionally, the Field Marketing Coordinator helps the field marketing team with marketing applications, reporting, outbound telemarketing calls, and the maintenance of marketing databases.
The Field Marketing Coordinator works collaboratively with all GMG Marketing leaders, agents and/or brokers and vendors to coordinate effective and successful marketing activities.
Job Functions and Responsibilities:
- Work collaboratively across all marketing functions to achieve Field Marketing Team goals and to support growth of patient prospects and Managed Care enrollments.
- Work closely with the Field Marketing Team to support such activities as, but not limited to: event coordination, data entry, printing, scanning, answering phones, general office duties, etc.
- Work closely with the Field Marketing Team to support distribution of fliers, mail pieces, posters, and all marketing/promotional activities
- Work closely with the Field Marketing Team to support various in-house events or community events including, but not limited to: event coordination, purchasing event supplies, participating in events, etc.
- Maintain and update marketing databases, including data entry and report generation.
- Provide follow-up and sale generation through outbound telemarketing calls as needed.
- Support all company initiatives, give actionable feedback, share best practices and serve as an advocate and information source for the company
- Maintain consistent communication with Marketing Team members and Director of Marketing on all matters related to business
- Develop understanding of product line and value chain
- Develop and maintain supportive, productive and effective relationships at all levels within the organization
- Maintain efficient time management skills to ensure maximum customer contact and highest level of customer service
- Participate in promotional activities, trade shows and health fairs to market products and services
- Provide new ideas for streamlining our marketing activities
- Provide support for promotional events, including evenings and weekends
- Maintain strict confidentiality
- Other duties as assigned
Job Requirements: Must have excellent written and verbal communication skills. Knowledge and experience with field marketing techniques and practices.
Strong attention to detail and exceptional organizational skills are required.
Qualifications:
- 1-2 years’ experience in marketing, or previous experience in a similar role preferred
- General computer knowledge of Microsoft office/Outlook and Customer Relationship Management (CRM) tools.
- A demonstrated ability to communicate effectively and work well with sales management
- A demonstrated history of successfully achieving goals, objectives and high performance.
- Ability to work within a team as well as independently
- Must be motivated and able to work with minimal supervision
- Must be adept at handling pressure and working under stress
- US work authorization required
- Must be able to provide own transportation to and from work location and external events
- Must pass drug screen, TB Skin test and background check
Work Environment: Depending upon the area assigned, may be 100% clinical setting or office setting in a clinical environment. Exposure to communicable diseases, bodily fluids, toxic substances, ionizing radiation, medicinal preparations and other conditions common to a clinic environment. On-site work outside. Works in conditions of heat, cold, wet, dust, rain. Occasional evening or weekend work.
Physical Demands: Requires manual dexterity, sitting, standing, stooping, reaching, kneeling, crouching, bending, walking, lifting up to 60 lbs. Close vision and ability to adjust focus.
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential functions of the job.
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