Exciting opportunity to build a new team with a great company!

This Jobot Job is hosted by: Bowe Merin
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $132,500 - $152,500 per year

A bit about us:
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CLIENT is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together deep domain expertise with robust data, powerful analytics, cloud, and AI, we create agile, scalable solutions and execute complex operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media, and retail, among others. Focused on creating value from data for driving faster decision-making and transforming operating models, CLIENT was founded on the core values of innovation, collaboration, excellence, integrity and respect. Headquartered in New York, our team is over 40,000 strong, with more than 50 offices spanning six continents.

Why join us?
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For the past 20 years, CLIENT has worked as a strategic partner and won awards in its approach to helping its clients solve business challenges such as digital transformation, improving customer experience, streamlining business operations, taking products to market faster, improving corporate finance, building models to become compliant more quickly with new regulations, turning volumes of data into business opportunities, creating new channels for growth and better adapting to change. The business operates within four business units: Insurance, Health, Analytics, and Emerging businesses.

Job Details
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Job Description (Head of Marketing Optimization)

Summary:
A leading international sports league is seeking a passionate, innovative leader with a strong marketing analytics background to join our team as Head of Marketing Optimization. In this role, you will be responsible for designing and executing data-driven marketing optimization capabilities that deliver personalized experiences at scale, improving overall marketing strategy, planning, measurement, and channel activation efforts to support the strategic priorities and business objectives of the organization. You will leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities.

Responsibilities:

• Design, lead, and mentor a Marketing Analytics and Optimization team to support 1:1 Fan Journeys
• Build and maintain Customer Journey Analytics dashboards, providing analysis and recommendations for optimizing journeys
• Work with Data & Analytics teams to conduct deeper marketing analysis using backend data from Business Intelligence (BI) team
• Lead league and club product attribution with Attribution AI within Adobe Real-Time Customer Data Platform (RTCDP)
• Communicate and collaborate with internal stakeholders, partners, and vendors to understand strategy, articulate journey optimization results, and delegate next steps accordingly.

Required Education and Experience:

• Bachelor’s degree with at least 6+ years of similar or relevant work experience.
• Deep understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platform, analytics, journey orchestration).
• Experience with Adobe Experience Platform, including Real-Time Consumer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and/or Customer Journey Analytics (CJA)
• Certifications in Adobe products (AAM, RTCDP, AA, CJA, AJO, Target) is a big plus
• Experience with programming language like SQL is a nice to have

Other Key Attributes/Characteristics:

• Ability to work independently and as a team player to find ways to uncover opportunities
• Effective communication skills
• Keen attention to detail
• Strong project and time management skills with exacting standards of accuracy and organization
• Passion for innovation and solving difficult challenges
• Passion for sports is a plus

Expected Hours of Work:
Employees are required to work 40 hours per week in Pacific Standard Time (PST). This role may require more than 40 hours per week and/or weekends

Role:
Leads Marketing Optimization team outlining measurement goals & team functions to support 1:1 Fan Journey's
Builds and Maintains Customer Journey Analytics Dashboards
Analyzes & provides recommendations for optimizing journeys based upon these dashboards
Works with D&A teams on deeper marketing analysis with access to backend data from BI team
Leads league and club product attribution with Attribution AI within Adobe RTCDP

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button. #marketing #optimization #sports #fan-journey #backend #sql #league #rtcdp #real-time-customer-data-platform #nfl #cja #mls #ai #ajo #mlb #omnichannel #dashboards #attribution #nhl #bi #club #marketing #marketing-optimization #product #nba #danda #analytics #adobe #real-time-customer-data-platform #omni #indtier2