Job description

BOSMA ENTERPRISES
JOB DESCRIPTION

Position Title: Market Research Analyst

Status: Exempt - Administrative**

Reports to: Sr. Manager of Community Engagement

Overall Responsibility:

The Market Research Analyst is responsible for supporting Bosma Enterprises strategic goals by proactively working on a variety of market research initiatives. The Analyst collects and analyzes data to evaluate existing and potential product and service markets, as well as programmatic offerings for people who are blind or visually impaired. It is the responsibility of the Analyst to identify and monitor competitors and research market conditions or changes in applicable industries that may impact the organization. They will also be responsible for analyzing performance benchmarks and conducting economic analysis. The Analyst position is a tactical role, which supports business development, sales, and program services to provide data that will help achieve our mission. They will also develop and present recommendations based on their research to management to enable critical decision-making relating to product and service offerings, brand awareness, and financial goals.

Job Duties and Responsibilities:

The essential functions of the Market Research Analyst position consist primarily of, but are not limited to, the following responsibilities:

• Independently conduct complex market research to determine market share and other relevant business environment indicators
• Accurately present findings in an appropriate and timely manner, including recommendations to guide the management team in making critical decisions based on key research data
• Design and execute surveys, in-depth interviews, and focus groups to collect data from various sources. This could require working with outside vendors and within a set budget.
• Make and assess FOIA requests to various government agencies, ensuring accuracy and specifics to gain needed data
• Provide on-going expert knowledge to the company in the area of competitive market research analysis and provide support for efforts to expand development and sales efforts and program offerings
• Monitor internal product, service and program performance, sales, and marketing activities and utilize category knowledge for all of Bosmas business lines and programs to provide useful analysis
• Conduct financial analysis and reporting including market analysis, forecasting, and business performance metrics
• Identify and qualify new products, services, and program marketing opportunities in support of Bosma Enterprises mission
• Compile valuable quantitative and qualitative competitive data on current or new products, services, and programs
• Analyze and accurately interpret key data before presenting findings
• Organize and maintain key information
• Effectively manage timelines and projects
• Other duties as assigned

Education and Experience:

• Bachelors degree required; preferably in marketing, market research, business, or a related field of study
• Minimum of 3 years experience in qualitative and quantitative market research activities gained at a corporate, agency, or government environment

Required Skills:

• Proficiency with MS Office programs (Word, Excel, Access, & PowerPoint). Prefer familiarity with the Salesforce platform
• Proficiency analyzing data utilizing the latest statistical techniques and software
• Proficiency with accessing syndicated databases for the purpose of performing market research analysis
• Familiarity with requesting and analyzing FOIA data
• Proficiency in using CRM software, Salesforce experience preferred
• Proficiency with survey tools, such as SurveyMonkey
• Ability to present complex marketing information effectively to customers, vendors, peers, and all levels of management
• Excellent organizational skills
• Ability to handle multiple projects efficiently
• Strong interpersonal skills and the ability to work effectively in a diverse team environment while sometimes working under pressure
• Excellent verbal and written communication skills
• Ability to solve problems and think analytically and critically
• Ability to meet deadlines
• Must be a self-starter, reliable, and flexible
• Ability to work independently with limited supervision
• Ability to maintain confidentiality
• Ability to adapt to a changing work environment

Location: 6270 Corporate Drive, Indianapolis, IN 46278

Job Type: Full-time

arclintfl.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, arclintfl.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, arclintfl.com is the ideal place to find your next job.