Market Research Lead

Full Time
Louisville, KY 40202
Posted
Job description

Humana’s Marketing organization is seeking an experienced Market Research Lead to join the Market Research Department working remote anywhere in the U.S. This is a newly added role that will specialize in low income and multicultural consumers and support the Dual Eligible and/or Dual Special Needs Plan membership.

Responsibilities

As the Market Research Lead, this role will work directly with business partners throughout the company to develop and execute on strategic research initiatives that will help inform business planning and implementation. A key project for this role will be overseeing advisory councils in a number of geographies to gather feedback on product and experience and convey that to the business to drive new products and initiatives. Councils will be a mix of in-person and online groups. Additional job responsibilities include development of research learning plans, data analysis, executive level presentations, research reporting, project management, and cross team collaborations. These outputs will be used to provide actionable insights and business implications in support of ensuring the business remain consumer centric throughout the health insurance life cycle.


This position requires extensive travel (50-75% at least the 1st year) in market for research projects/management and may vary year to year.

Required Qualifications

  • Bachelor's Degree in Marketing, Communications or Business

  • 7 or more years of marketing research experience

  • 7 or more years of health insurance experience or related field

  • Dual Eligible and/or Dual Special Needs plan and consumer experience

  • Experience managing research with Low Income/Multicultural consumers

  • Understanding and experience with a variety of research methodologies

  • Project management experience

  • Experience communicating complex and functional strategies to senior management

  • Understanding and experience with Microsoft tools (PowerPoint, Excel, etc.)

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

  • Ability to travel 50-75% across the U.S


Preferred Qualifications

  • Master's degree or other graduate degree

  • Experience with running consumer panels or advisory boards

  • Understanding and Experience with Center for Medicare & Medicaid Services (CMS)


Additional Information


Covid-19 Vaccine/Testing Requirement

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.


Work at Home/Remote Requirements

  • Must ensure designated work area is free from distractions during work hours and virtual meetings

  • Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Not Specified
0

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