In this corporate role for NUC University in Florida, the Marketing Specialist reports directly to the Florida Marketing Director.

The ideal candidate in this position would be a marketing professional with experience in media purchasing, in event coordination and with creative copywriter capabilities. As part of our marketing team, you will play a key role in:

• Developing traditional media plans including, but not limited to channels such as TV, Radio, Print, OOH, in coordinating campus events
• Managing marketing materials such as, but not limited to flyers, promotional items, stand banners, tends and other marketing physical elements
• Collaborate with the PR agency in the execution of public relations projects.
• As well, we expect this position to contribute to the creation and reviewing of multi-channel copies to resonate with our intended audiences.

The main responsibilities will be:

• Propose initiatives within off-line channels to drive brand awareness, support leads and improve retention of students.
• Understand the goals of the marketing department and provide support of digital lead generation through traditional marketing media such as TV, connected TV, Radio, connected Radio, Print and OOH.
• Work closely with our public relations manager to support existing PR /PA initiatives and identify new strategic opportunities to reach media coverage.
• Collect and organize proposals and/or opportunities coming from agency and/or vendors and put together in a simplified executive summary.
• Support campus events through marketing materials as needed and provide suggestions for activities through the event, seeking to improve event engagement and participation.
• Track off-line campaign performance by collaborating with the marketing team based on established KPIs.
• Monitor existing channels and relationships for new opportunities that will maintain and further expand our brand’s presence across the most relevant channels for our audience.
• Maintain weekly and monthly reports of deliverables that have clear objectives and are in-line with the marketing department goals.
• Responsible for understanding and assuring the correct implementation of various industry regulations, keeping up with compliance and/or disclaimer requirements.
• Become an expert in content delivery, campus engagement and campus growth: Stay current on technologies, trends and best practices, recommend new tactics, channels and strategies that are relevant to marketing.

Required

• 3-5 Years working in marketing field analyzing demographical information in reference to targeting and segmenting campaigns for channels such as radio, TV, print, OOH, through multiple vendors
• Proven experience in event coordination
• Experience with off-line campaign tracking and location data management
• Copywriting skills and English proficiency
• Effective and efficient leadership skills
• Outstanding communication and organizational skills
• Agency experience as an account executive purchasing or selling media
• Experience in event planning and coordination
• Familiarized with common KPIs within digital marketing media

"Employer with Equal Employment Opportunity for Women, Minorities, Veterans, and Persons with Disabilities".