Job description

Kahala Brands, a globally recognized leader in quick-service restaurant franchising located in beautiful Scottsdale Arizona, currently has an opportunity for a National Marketing Manager to join the headquarters team. Kahala franchisees and partners operate a portfolio of over 28 quick-service restaurant brands including Cold Stone Creamery, Blimpie, TacoTime and Baja Fresh, among others, in over 20 countries around the world

YOU SHOULD WORK FOR KAHALA!

The Cold Stone Creamery Marketing Team is looking to fill a National Marketing Manager position immediately. This person will report to the Director of Marketing and help in the overall flow of workload that comes through from the stores and our franchisees on a regional and local level; as well as through internal initiatives for the Cold Stone brand at a national level. This person will specifically oversee various Co-ops/DMAs throughout the country as their top priority

Please visit www.kahalamgmt.com to see information about our company and the brands that are a part of the Kahala Brands family and specifically www.ColdStoneCreamery.com for more information on the brand we are hiring for.

NATIONAL MARKETING MANAGER COLD STONE CREAMERY KEY RESPONSIBILITIES

National Marketing

• Works with cross-functional teams for execution of strategic national marketing programs laid out by the VP of Marketing.
• Works on national partnerships and programs to benefit the brand as a whole snf assists in the planning of national promotions.
• Regularly researches industry trends and understands what is happening in the competitive landscape.
• Utilizes ability to establish and maintain vendor relationships
• Helps in searches for partnerships and business-to-business opportunities within the community to increase brand awareness and sales, furthering the success of the brand.

Regional/Co-op Marketing

• Supplies support to both senior management and fellow National Marketing Managers, all while overseeing various Co-ops/DMAs.
• Oversees all co-op budgets within assigned region.
• Coordinates all media buys within an assigned region between the media buying agency and our Co-ops.
• Must maintain project plans and timelines as well as managing multi-track projects and/or programs for regions.
• Oversees coordination for all Co-op creative needs for various markets.
• Runs webinars, conference calls and Co-op meetings, when applicable.
• Co-op travel can be expected at approximate 2 – 5 times per year (pending travel restrictions or concerns).

Local Marketing

• Works to assist Regional Directors of Operations and Area Developers to identify potential opportunities within the stores’ four walls and local community to increase sales.
• Oversees new store opening budgets as well as planning and execution of grand opening events (pending federal, state, county, and city restrictions or guidelines).
• Coordinates with the in-house Creative Team to produce impactful artwork that align brand standards, current brand initiatives, and franchisee local store objectives.
• Consults with franchisees on individual marketing strategy to drive sales.

NATIONAL MARKETING MANAGER COLD STONE CREAMERY PERSONAL ATTRIBUTES

• Proactive, assertive, and creative approach to problem solving
• Clear and effective professional communication skills, both written and verbal
• Exceptional interpersonal and organizational skills
• Ability to prioritize appropriately, follow-up, and meet tight deadlines with little supervision
• Ability to work independently as well as part of a team
• Demonstrated leadership skills
• Customer service forward mindset
• Attention to detail
• Analytical and mathematical expertise

NATIONAL MARKETING MANAGER COLD STONE CREAMERY KNOWLEDGE / SKILLS

• Ability to organize large amounts of confidential and financial data
• Proficiency with MS Office Suite: Excel, Word, Outlook
• Experience multi-tasking between different data systems
• Bachelor’s Degree in Accounting, Finance, Marketing or Business and/or equivalent combination of education and experience

KAHALA BRANDS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER WHO EMBRACES DIVERSITY, EQUITY, AND INCLUSION

Principals only. Recruiters please don't contact this job poster.
*Please do not contact job poster about other services, products or commercial interests.*

Benefits:

• 401(k) matching, including Roth options
• 3 Medical insurance plans
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Paid time off (10 holidays, 3 weeks PTO)
• Tuition reimbursement
• Referral program
• Wellness programs

Job Type: Full-time

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Scottsdale, AZ 85258: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What are your salary requirements for this role?
• How did you hear about us? If you were referred by an employee please list their name here.

Experience:

• Marketing: 5 years (Preferred)

Work Location: Hybrid remote in Scottsdale, AZ 85258

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