Product Manager- Marketing
Job description
Clopay Corporation and CornellCookson are currently recruiting within our Strategic Marketing Department for a Product Manager to develop, execute and own strategy for our Commercial Rolling product line. This will include developing a deep understanding of the assigned product and target segments, with a heavy emphasis on new product development efforts. Responsibilities will also include product planning and promotional initiatives as well as management of assigned product lines.
The successful candidate will be a creative thinker and have the skills to understand segment audiences and translate their needs into our product marketing business strategy.
Responsibilities/Principal Duties:
- Independently perform market research to identify new product and market opportunities within and define them to the organization.
- Financial analysis, forecasts, pricing strategies and competitive analysis for new product initiatives.
- Collaborate with all departments to produce relevant and engaging marketing materials/collateral
- Leading cross-functional teams to introduce new products to the market in accordance with launch schedules.
- Perform product portfolio management for assigned segment, identifying potential gaps and prospects within channels and markets.
- Gather competitive intelligence and amass for easy reference.
- Manage StageGate process for New Product Development initiatives
- Act as the link between departments to communicate features and benefits to support marketing strategy.
- Work with Sales and Marketing Communications teams to develop effective marketing campaigns for launched products.
- Provide awareness and understanding of applications and use cases for product category.
- Assist in the development of marketing plans including product launches, technical documentation, demonstrations, and promotions as required.
Job Requirements:
Qualified candidates must possess the following minimum qualifications:
Required:
- Bachelor’s degree in Marketing, Business or Engineering. Relevant work experience will be considered.
- Minimum of 3 years’ experience in Marketing, Sales, or related field with 1-3 years relevant experience in product management
- Proficient in Excel, PowerPoint & Word (or similar)
- High level of mechanical aptitude
Not required but a plus:
- Experience with VOC or related market research to identify emerging market/customer needs
- MBA
- Work experience in Manufacturing, Construction or Building Materials preferred
- Experience with rolling steel or garage doors strongly preferred
- Understanding of StageGate, PhaseGate, or similar NPD processes
The successful candidate will have the following qualities:
- Strong sense of responsibility and ownership of work
- Intellectual curiosity – naturally asks “why?”
- High energy and driven to win
- Ability to work both independently and as a team member
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Job Snapshot
Employee Type
Full-Time
Location
Mountain Top, PA (Onsite)
Job Type
Management, Manufacturing, Marketing
Experience
Not Specified
Date Posted
05/09/2023
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Work Location: Hybrid remote in Mountain Top, PA
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