Job description
Responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement content strategy to align with business goals
- Set specific objectives and report on ROI
- Manage all video content assets to be posted across all digital consumer touch points.
- Collaborate with social media creators, influencers, and internal creative director to ensure brand consistency
- Deliver
- Stay up-to-date with current technologies and trends
- 5-7+ yrs experience in digital consumer retention marketing within ecommerce
- Deep experience in CRM / ESP platforms; Klaviyo, and Shopify Plus preferred
- Experience working with SMS platforms
- Experience working with Customer Experience teams and platforms; Zendesk preferred
- Strong knowledge of lifecycle and automation best practices and message journeys
- Strong analytical skills with the ability to understand and report on data using web and BI analytics tools
- Detailed and quality oriented; ability to understand and deliver an inspiring brand experience
- Hard working, self-starter mentality; highly collaborative and communicative
- Analytics-savvy and up-to-date on innovative tools, platforms, and resources
- Experience with loyalty & referral platforms a plus
- A passion for beauty, fashion or haircare.
About You Go Natural:
You Go Natural is a hair accessory brand focused on providing premium, satin-lined products to individuals with kinky and curly textured hair. YGN products are designed to prevent breakage and drying and pre or partially tied for ease of styling. YGN is one of the fastest growing direct to consumer brands in the haircare accessory space.
arclintfl.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, arclintfl.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, arclintfl.com is the ideal place to find your next job.