Job description

A national startup company is seeking an experienced, hands-on, and energetic individual to join its team as a Social Media Manager

The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets.

• Developing social media content plans (Instagram & Facebook) for all locations in our portfolio that are consistent with the company’s brand identity
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving engagement, and promoting social media campaigns, both paid and unpaid
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Developing and managing influencer outreach programs and partnerships and attending social influencer events
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook/Instagram Insights to monitor and evaluate the company’s social media presence and performance
• Preparing monthly analytic reports for all accounts in the company portfolio
• Suggest recommendations to adjust the social media marketing strategy for optimal results
• Creating exciting social partnership opportunities to grow brand relevance
• Performing other duties when needed
• Collaborating and creating image content through consumer outreach
• Assist with day to day website management; including merchandising, asset management, content, product setup, categorization and optimization to drive conversion.
• Continuously review website content to ensure information is current, accurate, and relevant.
• Manage projects to ensure they are created, routed, reviewed, and completed on time.
• Create, write, and execute mailchimp mailers and data acquisition

Social Media Manager Requirements:

• Bachelor’s degree
• 3 or more years of social media experience including planning and managing content in a corporate or agency setting
• Excellent written and verbal communication skills are a must
• Must have a thorough understanding of social media management and strategy
• Experience using content planning, strategy and reporting platforms such as Falcon.io, Planoly, Sprout Social, etc.l
• Experience using various analytics software
• Experience managing content teams in multiple locations is a plus
• Working knowledge of HTML and CSS
• SEO knowledge helpful
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Ability to work in a fast-paced environment
• Willing and able to collaborate on a high level

Job Type: Full-time

Pay: $20.00 - $30.26 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Brooklyn, NY 11238: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Preferred)

Work Location: Hybrid remote in Brooklyn, NY 11238

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