The Social Media Specialist is responsible for the social media presence of all 57 brands of Sagora Senior Living. The goal of this role is to manage content and exposure of Sagora's online presence

Benefits:

• On Demand Pay – Request a pay advance of up to $500 and get paid the same day!
• Discount and rewards program – use for electronics, food, car buying, travel, fitness, and more!
• Health/ Dental/ Vision/ Disability/ Life Insurance
• Flex Spending Account
• Dependent Care Flex Plan
• Health Savings Account with employer contributions
• 401(k) Retirement Savings Plan with company matching!
• Paid time off and Holiday pay
• Associate Assistance Program – counseling services at the other end of the phone!
• Referral Bonus Program – earn money for referring your friends!
• Tuition Assistance (for programs directly related to associate’s position)

Position Details:

Address: 801 Cherry Street, Suite 2400, Fort Worth, TX 76102

Website: www.sagora.com

Dress Code: business casual (with jeans!)

Hybrid remote schedule: Work from Home Mondays and Fridays, and work in our beautiful office to collaborate with the team in a family-like environment Tuesdays, Wednesdays, and Thursdays!

Responsibilities:

• Social media content creation and management for 28 different brands' social media accounts and corporate accounts on Facebook, LinkedIn, Instagram, Twitter, and YouTube
• Monitoring and maintenance for all profiles on each social media platform
• Integrated regular reporting
• Combining data from Google Analytics, reports, and social media to optimize social targeting
• Budget and planning for boosted social posts targeted to a specific audience to increase reach
• Research digital audience preferences and current trends
• Moderate all user-generated content and monitor user comments in line with our client's company policy for each state
• Design posts to sustain readers’ curiosity and creating buzz around new products
• Develop original digital content and suggest creative ways to attract more customers and promote our brand
• Increase web traffic and customer engagement metrics aligned with broader marketing strategies
• Measure web traffic and monitor SEO
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Train co-workers to use social media in a cohesive and beneficial way
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from residents and associates
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media account layout
• Suggest new ways to attract prospective customers, like promotions and competitions
• Other special projects and duties as assigned

Skills/Requirements:

• Minimum of two years corporate or agency social media management experience – SAMPLES required
• Strong Social Media experience in a marketing capacity (not personal use) including all social media platforms (Facebook, Twitter, Instagram, SnapChat, LinkedIn)
• Bachelor's Degree in Marketing, Communications, Business, or related field required
• In-depth knowledge of SEO, keyword research and Google Analytics
• Experience with Hootsuite, Hubspot and Facebook Ad Platforms
• Experience with Live streaming is a plus
• 1+ years of marketing experience in senior housing or related field preferred, but not required
• Working knowledge of sales and marketing concepts to include principles and methods for promoting, and selling products and/or services
• Familiarity with online marketing strategies and marketing channels
• Strong project management and organization skills during multitasking
• Working knowledge of Microsoft Office and design software including Excel, Adobe Creative Suite, and Google Analytics
• Professional communication skills
• Ability to work effectively in a team setting