Specialist, Shopper Marketing - Emerging
Full Time
Santa Monica, CA 90403
Posted
Job description
The Shopper Marketing Specialist, Emerging defines and executes Red Bull's Shopper Marketing programming in the Emerging channel. You will develop and execute on-Brand Shopper Marketing initiatives that; meet shopper's needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Specialist will develop programs that range from ready-to-use channel initiatives to custom retailer-driven shopper activations, each in a way that aligns brand and retailer goals and uniquely differentiates Red Bull with retailers and shoppers.
We ask that you have strong project leadership skills to bring Brand-driven assets, goals, concepts, and priorities to life in-market, including; sales tools, creation of design and messaging, and definition of targets and look of success. They are the first contact for HQ, Field and Retail stakeholders and are held accountable for quality and execution. You will be the main Shopper Marketing representative at internal and customer meetings and manage the development of high value, custom programs.
Simply put, you will set Red Bull up to win in the emerging channel by expanding Brand impact and generating revenue driving solutions to retail challenges.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
We ask that you have strong project leadership skills to bring Brand-driven assets, goals, concepts, and priorities to life in-market, including; sales tools, creation of design and messaging, and definition of targets and look of success. They are the first contact for HQ, Field and Retail stakeholders and are held accountable for quality and execution. You will be the main Shopper Marketing representative at internal and customer meetings and manage the development of high value, custom programs.
Simply put, you will set Red Bull up to win in the emerging channel by expanding Brand impact and generating revenue driving solutions to retail challenges.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Build the brand at retail
Develop and execute Shopper Marketing programming; generic, retailer, and Red Bull voiced
Consolidate and define the Shopper Marketing Programming Calendar for emerging customers
Brief internal and external media teams and agencies and develop all program creative adhering to Red Bull brand standards
Translate Brand assets and initiatives into winning Shopper Marketing programs
Design creative and impactful messaging relevant to Emerging Channel Retail landscape
Coordinate with POS team for in-store visibility/POS item development and delivery
Seeks out inputs and support from cross functional stakeholders in guaranteeing that consumers perceive Red Bull as a prevalent, relevant, premium Product & Brand at Emerging Retail
Maximize the reach and purchase potential of retail programs
Creation and deployment of sales tools to team responsible for execution
Ensure understanding of brand standards and clear guidelines for executing Emerging Channel Shopper Marketing programs
Ensure seamless alignment with key internal stakeholders and consistency of messaging across all initiatives
Intimately familiar with customer's Shopper Marketing capabilities and vendor partners best equipped to deliver on joint business objectives
Deliver Emerging Channel and retailer specific programming that drives shopper purchase conversion
Ensure a Return on investments of resources and efforts
Establish tangible and quantifiable targets to lead and measure performance
Identify business case and develop rationale to inform programming decisions
Assume responsibility for budget management of Emerging Channel Shopper Marketing Programing
Analyze performance to deliver actionable conclusions within the multi-pronged measurement approach
Create retail programs that differentiate Red Bull with shopper and retailer vs competition
Develop custom solutions for Emerging Channel shopper insights and opportunities
Lead custom program development for Emerging Channel Retailers
Deliver full suite of programming; from ready-to-use and scalable to breakthrough
Manage creation of Shopper Marketing program assets: concept development, POS messaging, selling materials
Use consumer and shopper insights to identify and trends and opportunities to shape the future of Emerging Channel Shopper Marketing
Ensure Great People, Great Plans, and Quality Execution
Share best practices with the US business units and international teams
Fosters strong relationships with all internal stakeholders to drive a culture of mutual accountability and motivation
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 2+ years of experience in CPG environment within Sales, Brand or Shopper Marketing
- Field experience is a plus
- Strong project management, solution orientation and cross-functional collaboration skills - ability to organize, prioritize and deliver on time
- Strategic and intellectually curious, with track record of up-leveling projects to maximize success
- Ability to drive insights into action
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 0-10%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
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