Job description
Ocean Spray is seeking a
Sr. Brand Manager to lead our Dried Fruit base business. In this role, you’ll be part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth on our Foods businesses. We are looking for an energetic, intellectually curious marketer who can hit the ground running and deliver against our mission.
The Sr. Brand Manager is responsible for driving both the development and execution of annual plans that drive profitable growth on Ocean Spray’s Foods/Beverage portfolio. This role is responsible for both brand building and business building initiatives. You’ll lead short term and long-term strategy, develop best-in-class consumer-centric marketing, and ensure delivery of annual financial targets. Additionally, you will oversee the day-to-day business while coaching and developing an Associate Brand Manager.
Position location: We're all about flexibility! This will be a
hybrid role based out of Lakeville or Boston, MA with Mondays & Fridays remote.
Principal Duties and Responsibilities:
- Develop annual marketing strategies and plans to meet growth objectives
- Lead the execution of strategic business plans to deliver against annual growth and profitability goals
- Develop marketing personnel through coaching, appropriate supervision, and feedback
- Track and report on business results and key drivers of performance
- Drive integrated communication strategy, including developing optimal messaging and media plan, from briefing through measurement
- Develop marketing and promotional programs to drive demand
- Monitor all competitive/channel/customer activity and recommend actions as necessary to ensure achievement of revenue and market share goals
- Inspire and lead a variety of cross-functional partners – Sales, Operations, Finance, Insights & Analytics, Marketing Center of Excellence – to deliver brand and financial commitments
- Partner with Sales team and relevant third parties supporting the business
Knowledge, Skill, and Ability Requirements:
- Bachelor’s Degree required, MBA Preferred
- 5+ years of relevant experience
- General manager mindset
- Strong analytical skills: ability to link strategies and objectives to develop a plan
- Ability to work independently, and solve problems by leveraging multiple function support
- Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer and internal organization
- Excellent communication skills
- Travel 10%
Compensation/Benefits
- Competitive Base Salary
- Medical, Dental, and Vision Insurance on day one
- Performance Bonus
- 401K with up to 10% in matching contributions
- Bright Horizons Family Solutions – Back up care, tutoring, etc.
- Transgender benefits
- Fertility benefits
- Tuition Reimbursement Program
- Paid holidays and vacation days
- Up to $300 Fitness Reimbursement
- Up to $300 Massage Reimbursement
- Health Resources including Free Headspace membership, 1:1 Health Coaching and more.
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
- Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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