Assistant Marketing Manager

Full Time
Lanham, MD 20706
Posted
Job description

Location: Lanham, MD


Rowman & Littlefield Publishing Group is looking for an assistant marketing manager to organize and help create marketing and promotional campaigns for our professional books.

Core duties include assisting in the production, implementation, and tracking of print and digital campaigns needed to achieve company sales goals and engagement with customers. The successful candidate will report directly to the offsite Executive Channel Manager and work at the company’s headquarters in Lanham, MD. This candidate will be eligible to work a hybrid schedule after six full months of employment.

Responsibilities

  • Assist in the creation and implementation of impactful print and digital campaigns in coordination with the Creative Services and Strategic Engagement teams.
  • Create direct mail and digital advertising campaigns including catalogs, brochures, emails, web banner advertisements, and other digital promotions.
  • Develop and create marketing plans for key books.
  • Assist in marketing efforts for Brookings Institution Press co-published books. Additional duties include assisting the offsite Executive Channel Manager with marketing to key professional audiences, such as think tank professionals, librarians, counselors, and psychologists.

  • Correspond with Brookings Institution Press authors on marketing efforts for their books.
  • Coordinate our efforts for industry events, including in-person and virtual conventions, author events, and book launches.
  • Routinely maintain marketing files and databases, research and compile mailing lists, and assist with reports and other administrative tasks as needed.

Requirements

  • Bachelor’s Degree in marketing, political science, communications or related field
  • Internship or work experience in marketing, publishing, political science, or related field
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Strong initiative, creativity, and being a self-starter is a plus
  • Travel requirements: attend one or two conferences per year, particularly those in Washington, DC area

About the Company

Rowman & Littlefield—an independent publisher with an outstanding reputation—publishes innovative, high-quality college texts, provocative and timely titles for general readers, and professional and scholarly books throughout the humanities and social sciences. Headquartered in Maryland, R&L also has offices in New York City, Boulder, Colorado, Connecticut, and London.

Rowman & Littlefield
Lanham, MD
VEVRAA Federal Contractor

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Please refer to www.rowman.com/Page/HR for Rowman & Littlefield’s Equal Employment Opportunity–Affirmative Action Policy Statement, as well as additional information relating to equal opportunity employment.

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