Job Description

The Brand Marketing Manager will work seamlessly with the Sr Director, Brand Marketing to support the development and implementation of the overarching brand positioning and communication strategy for Moen. This individual is also tasked with collaborating with the Moen Business Unit (BU) marketing leads as well as the team aligned under the Director, Digital Marketing and CMI to bring the brand positioning to life. This includes supporting the development and communication of brand positioning, target identification, campaign development, brand and content standards, branded content development and optimization, cause-related marketing initiatives, sponsorships, Merchandise Mart experience, brand public relations and agency management. This is a highly collaborative and inspirational role designed to optimize and celebrate one of our most important assets; the Moen brand. This role demands strong brand strategy acumen, excellent execution, strong communication skill and a high level of collaboration with both internal and external teams.

Responsibilities

• In partnership with global BU marketing leaders, the digital brand communications team, CMI and our agency partners, develop and implement brand-focused content including brand photography, videography, social media, cause-related and digitally-driven marketing campaigns.
• Work proactively with external partners/vendors to execute key content development projects. Ensure agency alignment of creative direction with Moen brand vision.
• Optimize overall annual investment for brand related marketing initiatives.
• Working collaboratively across the organization, drive the development and execution of the overarching public relations plan for Moen
• Develop a clear understanding of our primary and secondary target audience, track and report performance against established KPIs and benchmarks according to long-term brand and product goals upon which communication campaigns will be evaluated.
• Creatively guide the development and execution of brand, photography and videography standards, advertising, public relations, sponsorships, and cause-related marketing in support of relevant, impactful, results-driven communications.
• Develop and communicate a deep industry, market, and channel understanding to advance and address Moen brands and business objectives.
• Support the development of fresh, innovative ideas for how Moen addresses business goals and engages target audiences. Oversee the development of meaningful content via press releases, infographic, videos and other shareable assets for external and internal use.
• Drive the visual communication needs across the organization to amplify the Moen brand story.

Qualifications

• Bachelor’s degree in Marketing is required. MBA or equivalent is preferred.
• Minimum of 8 years of experience in advertising/public relations/communications with an agency or brand with a keen understanding of brand building tactics.
• Demonstrated experience developing and managing relationships with partner agencies and media targets.
• In-depth knowledge of brand strategy, creative strategy, content production, and various paid media channels.
• Proven ability execute a multi-dimensional strategy across functions including internal stakeholders/partners, events, influencers and consumers/customers.

Additional Information

Fortune Brands' Water Innovations (WINN) is a multi-brand plumbing business that is inspiring people by designing beautiful experiences with water. WINN's trusted brands include Moen and the House of Rohl portfolio. We welcome you to visit the Moen.com and HouseofRohl.com websites to learn more about us and why we are a top workplace.

Equal Employment Opportunity

Fortune Brands' WINN is an equal opportunity employer. WINN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands' WINN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to TalentAcquisition@moen.com and let us know the nature of your request along with your contact information.