The ideal candidate is a natural storyteller with a creative style that is compelling, provocative, persuasive, and inspirational. Working closely with subject matter experts in product, sales and marketing teams, you will be responsible for planning, designing, creating, editing, and distributing relevant content to fuel our full-funnel program strategy and drive measurable results.

This is a great opportunity for an individual with 3 years of content creation or copywriting experience (writing compelling headlines, email copies, ad copies etc., ) in a marketing agency supporting technology clients or in a content role in a B2B technology company.

Must-Have experience writing and distributing content for:

• B2B SaaS Technology
• AI/ML/Data
• Fraud/Security
  

Responsibilities

Content Strategy and Planning

• Build and manage the content editorial calendar
• Strategizing content pillars and sub pillars
• Develop content ideas and concepts for different content types
• Developing editorial strategy, so content is consistent across all delivery platforms
• Strategizing and improving content delivery and promotion
• Distribute the company’s content across different channels (social, trade publications etc.,)
• Analyze content marketing strategy to evaluate performance

Email Campaigns

• Manage email marketing calendars and content
• Write powerful copy for email, social campaigns, ads, landing pages, and other assets
• Continuously run A/B tests on email campaigns with a clear focus on KPIs that drive lead generation
• Report on email marketing performance
• Stay up to date on latest email marketing trends with a willingness to innovate and push boundaries

SEO and Social Campaigns

• Manage organic social calendars and content
• Write powerful Ad copies for organic and paid campaigns
• Partner with digital marketing to ensure all content-related copy is SEO focused
• Optimize new and existing content for on-page SEO (meta titles, meta descriptions, header tags etc.)
• Develop content marketing strategies to boost content's appearance on search engines

Requirements

Requirements

• Bachelor’s degree in journalism, English, communications, or a related field
• Minimum 3 years of B2B technology content marketing experience. Journalism background and SaaS, or enterprise software experience a plus
• Proven experience developing a range of content types
• Impeccable attention to detail, excellent grammar and copy-writing skills
• Experience in backlink building campaigns and tools such as BuzzStream, Pitchbox, HARO etc. is a plus

Your Keys to Success

• Ability to manage multiple tasks in a deadline-driven environment
• Positive, entrepreneurial spirit
• Strong work ethic and ability to work and deliver results with minimal supervison

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Free Food & Snacks
• Stock Option Plan