Job description
Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.
Centric Brands is seeking a Product and Brand Copywriter to write, edit, and oversee brand marketing copy and website product descriptions for multiple brands across our Men’s and Women’s Division.
The Copywriter will clearly communicate with our current and future customers across a variety of consumer touch points, while maintaining brand voice consistency throughout. The Copywriter will be responsible for communicating crisp and clear business driving messages. A successful candidate will have the ability to communicate the brand message.
- Manage end-to-end digital copy for multiple brands within the Men's and Women's division of Centric Brands with the goal of contributing to a best-in-class customer experience.
- Create compelling product stories from seasonal inspiration and collection launches, driving end-to-end copy across all channels including but not limited to: emails, product descriptions, product launches, social media and look books.
- Communicate product descriptions with unique and distinctive product details.
- Attend design meetings to understand brand and product DNA.
- Partner with creative, marketing, design, merchandising and production teams to ensure copy is brand appropriate and effective across all digital touchpoints.
- Assist with product naming and packaging (hangtags, flashers, etc.)
- Regularly check brand websites to ensure all product copy is uploaded correctly; update team to ensure inconsistencies are addressed in a timely manner.
- Utilize research to understand technical concepts, industry practices and product information as necessary.
- Understand the brand voice required for each individual brand.
- Expertise in digital copywriting with Search Engine Optimization knowledge
- 2-4 years of digital, fashion copywriting experience
- Degree in English, Communication or Journalism preferred
- Experience in consumer goods/ product writing
- Versatile writing skills ranging from creative to journalistic to technical
- Deadline-oriented with ability to manage multiple projects with competing priorities
- Highly organized with great attention to detail
- Comfortable working in a fast-paced collaborative environment
- Creative, innovative and able to easily adapt to rapid changes in consumer preferences
Salary Range: $55,200-$69,000
At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.
Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.
Centric Brands is an Equal Opportunity Employer
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