Marketing Coordinator
Job description
About KIPP Team and Family
KIPP TEAM & Family is our network office that includes support teams - such as Leadership Development, Recruitment, Advocacy, Facilities, Finance, HR and more - dedicated to empowering our schools and ensuring the success of KIPP students throughout New Jersey and Miami. Our schools are part of the nationally recognized “Knowledge Is Power Program” network of free, open-enrollment, college-preparatory public schools dedicated to preparing students for success in college and in life. The first KIPP New Jersey school opened in Newark in 2002 and since then our school network has expanded to educate 8,135 students in grades K-12. By 2025, KIPP New Jersey will provide a world-class education to over 10,300 students across fifteen schools in Newark and five in Camden.
In 2018, we grew our KIPP community in response to a need for high-quality school options for students in Greater Miami’s Urban Core communities. That led to the creation of KIPP Miami, which currently educates more than 1,000 students in four schools, with plans to reach 5,800 students by 2025. By offering highly effective educators with strong bonds to families, more time in school learning, services that support a variety of student needs, and a culture focused on achievement, our students in New Jersey and Miami are on the path to and through college, career, and choice-filled lives.
Our ideal candidate has experience developing and executing marketing campaigns and is comfortable with supporting the marketing department with administrative tasks, as well as long-term strategy. To excel in this role you must have a creative, problem-solving mindset, love working with data and storytelling, and have a deep commitment to equality in education. This role is part of our KIPP TEAM & Family Administrative Team and will support our KIPP NJ and KIPP Miami regions. This role requires significant travel to our schools in Newark, Camden, and Miami. The position will report to the Senior Marketing Manager.
This is an opportunity to develop your career by playing an important role in a growing organization. And we like to have fun, too!
Website and Marketing Materials (25%)
- Partner with our student recruitment and staff recruitment teams on the development and implementation of marketing campaigns and materials
- Write and manage updates to press trackers and website newsrooms
- Regularly update KIPP NJ & Miami website content in partnership with key stakeholders
Social Media Support (40%)
- Create original and inspiring content that helps tell KIPP stories through various mediums (e.g., monthly newsletters, videos, website copy, social media content, enrollment materials, etc.)
- Using Canva, update marketing graphics for event promotion and holidays
- Manage and drive growth for KIPP NJ and Miami social media channels; including live coverage of school events and supporting school social media managers in creating compelling content
- Manage KIPP Miami editorial calendar
- Prepare and present post-campaign performance reports, including actionable insights
- Collaborate with the Managing Director of Marketing and Communications to identify stories and support press opportunities as needed
Administrative Support (20%)
- Support in management and coordination of department budget and manage purchasing and invoicing
- Collaborate with external vendors as needed
Analytics & Reporting (15%)
- Track KIPP NJ & Miami website performance via Google Analytics
- Prepare and present social media performance reports, including actionable insights
Must Haves:
- A self-starter with demonstrated ability to work both independently and collaboratively in a fast-paced environment
- Strong organizational skills, able to meet and complete multiple deadlines and tasks
- Commitment to organizational values; support a culture of commitment to diversity, equity, and inclusion
- BA/BS in Marketing, Communications, Journalism or related field
- 3-4 years experience in marketing or communications
- Willingness and ability to travel to schools in Newark and Camden, with travel to Miami approximately once per month. Must have access to transportation for NJ-based school visits and ability to support periodic weekend or after-hours events.
- Excellent written and verbal communication skills
- Proven experience executing marketing plans and campaigns
- Demonstrated ability to work well with others, build relationships across teams and communities, and manage multiple stakeholders
- Metrics-driven marketing mind; uses campaign results to inform strategy shifts
- Ability to proactively prioritize among competing goals and initiate process improvements
- Comfortable giving and receiving feedback to colleagues and vendors
- Experience with WordPress templates
- Fluency in Spanish preferred
- Experience working in education or in nonprofit marketing/communications roles
Additional Information
Compensation & Benefits
In addition to a competitive salary, KIPP NJ offers a full comprehensive benefits plan, including health care, retirement, an optional subsidized wireless plan through Verizon, a school laptop and transportation benefits for TEAMmates commuting into New Jersey from the New York City area.
KIPP New Jersey | KIPP Miami is an equal opportunity employer
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