PR Manager– Disney Signature Experiences (Storyliving by Disney)

About Disney Signature Experiences:

Disney Signature Experiences businesses include Disney Vacation Club, Aulani, A Disney Resort & Spa; Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, Golden Oak and emerging businesses including Storyliving by Disney. Storyliving by Disney master-planned communities are intended to inspire residents to foster new friendships, pursue their interests and write the next exciting chapter in their lives.

About the Role:

We are looking for a talented, creative public relations manager with a deep understanding of strategic communications, editorial writing, project management, creative content development and media relations. The manager will focus on Disney Signature Experiences, Emerging Businesses projects including Storyliving by Disney. This position reports to the Sr. Manager of Public Relations.

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Responsibilities

The public relations manager will be responsible for:

• Developing public relations strategy to increase awareness, generate buzz and drive commercial strategy
• Executing programs of various scopes; including announcements, public relations stunts, media events and more
• Ideating and writing various types of editorial content
• Concepting and producing video and photo content, both editorial and creative
• Building and maintaining relationships with key journalists, pitching and shaping stories that highlight key business priorities.

Required Qualifications

The Basics

• Minimum of 5-7 years professional experience in communications, preferably public relations, publicity or media relations
• Excellent knowledge of Associated Press style guidelines
• Strong understanding and experience with media and social media measurement and analytics
• Visual storyteller with an understanding of design aesthetics
• Able to work in a demanding, fast-paced environment, often after hours and on weekends
• Available to occasionally travel for projects, and work both in an office and remote settings
• Ability to handle confidential information

Earned and Owned:

• Deep knowledge of the earned media landscape
• Experience working with media, including digital, broadcast and print
• Demonstrated track record of placing and shaping stories
• Understanding of social media platforms, concepts and strategy

Writing:

• Extensive experience writing press releases, fact sheets, biographies, blog posts and more

Creative Content:

• Experience concepting and producing editorial and creative photo/video content: b-roll, VNRs, SMTs, hyperlapses, explainer videos, serial content, etc.
• Able to create visually compelling presentations in Keynote or similar app

Project Management:

• Proven project management and reporting skills
• Proven budget management skills

Business Acumen:

• Must be a confident communicator and presenter
• Proven experience in multi-tasking and working effectively under pressure
• Able to develop and share creative, innovative ideas
• Self-motivated with a positive and professional approach to work
• Proactive, reliable, responsible and accurate
• Extreme attention to detail
• Must possess excellent networking, partnering and organizational skills
• Able to work comfortably with Cast Members at all levels
• Able to work in an environment that promotes and celebrates diversity and inclusion

Preferred Qualifications:

• Knowledge of Disney Vacation Club, Aulani Resort, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions and Golden Oak.
• Understanding of Disney Signature Experiences products and the real estate industry
• Command of Adobe Creative Suite or other design apps
• Fluency in Spanish is a plus

Required Education:

• Bachelor of Arts or Bachelor of Science degree in Communications, Public Relations or related field, or equivalent experience