Social Media Coordinator

Hybrid - Nashville, TN

Social Media Coordinator

We are looking for a dynamic Social Media Coordinator to support the marketing goals of a rapidly growing multi-brand company. Your passion for social media as a communications and marketing tool will result in the implementation of best practices across all social media platforms.

To be successful in this role, you must be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Responsibilities Include:

• Develop social media content plans that are consistent with the company’s brand identity.
• Define and manage multiple brand voices
• Create consistent, meaningful content across all social media platforms, including writing and creating social media posts, improving customer engagement, and promoting social media campaigns.
• Manage a high volume of daily social media posts.
• Communicate with social media followers, including responding to queries in a timely manner.
• Utilize analytical tools such as Hootsuite Analytics and Meta Business Suite to monitor and evaluate the company’s social media presence and performance.
• Prepare monthly reports on social media marketing efforts.
• Train and educate others on features and functionalities of various social media platforms.
• Suggest recommendations to adjust the social media marketing strategy for optimal results.
• Keep up to date on best practices and emerging trends in social media.
• Setting up and optimizing brand pages within each social media platform.
• Perform other marketing department duties when needed.

Social Media Specialist Qualifications & Skills:

• High level of organization and attention to detail.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, environment.
• Experience creating content in Canva or a similar graphic design platform.

Education and Experience:

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 1 or more years of social media experience including planning and managing content in a corporate, or agency setting.