Job description

With ownership dating back to 1897, our various companies have been dedicated to serving and providing the professional barber, beautician, and Groomer with all of the tools, equipment and supplies needed to perform at their highest level. We are currently searching for a Marketing professional to join our proud team!

Position Overview / Primary Objective:

The Social Media Marketing Specialist develops original content and suggests creative ways to attract more business, promote the supplier and its brands. Ultimately, the goal is to increase digital media engagement metrics aligned with broader marketing strategies. The ideal candidate will be highly creative with strong communication skills coupled with the ability to lead and motivate a team to promote sales by attracting new customers and keeping existing customers engaged through brand awareness with creative and successful marketing campaigns utilizing all the platforms available in the fast-moving pace of technology.

Functions / Responsibilities:

• Develops marketing strategy by studying trends, tracking supply/demand, identifying customers and monitoring the competition to develop plans and programs for each product and directing promotional support
• Contributes to marketing effectiveness by identifying issues to be addressed; providing information and commentary pertinent to deliberations; recommends options and course of action; implements directives.
• Develops self or team created campaign ideas from start to completion to ensure accuracy and effectiveness
• Closely monitors the company's social media platforms such as Facebook, Instagram, TiKToK, YouTube, and Twitter including email campaigns for accuracy and effectiveness
• Analyzes online analytics to gauge the success of all company generated campaigns.
• Understands the overall concept of the company, including the brand, customer, and product goals
• Coaches, provides guidance, develops and assists in the hiring process of team members.

Education / Work Experience Requirements:

• Minimum of BA in Marketing and/or equivalent work experience in the field including digital marketing campaigns
• Highly creative and effective in identifying target audiences and devising campaigns that engage & motivate
• Working knowledge of ad serving tools, setting up and optimizing campaigns on all major search engines

Other Skills / Abilities:

· Fluent on all Social Media platforms with extensive Marketing experience, research and digital analytic tools

· Impeccable written and oral communication skills, ability to create and maintain excellent client relationships

· Proficient with Microsoft Office, design software, team budget development, planning & strategy

· Excellent managing and coaching skills as well as self-motivated yet customer focused

Compensation:

· Starts at $35K $50K - commensurate with experience

· Certain Benefits available including: Health, Dental, Vision, Life, Long-Term Disability, Bonus, Vacation, PTO & Holidays

$250 Sign on bonus eligible - Paid upon successfully completing 90 days of full-time employment!

Job Type: Full-time

Pay: $35,000.00 - $50,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Williamsport, PA 17701: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Preferred)

Work Location: One location

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