Job description
Our Company:
RedSail TechnologiesTM is a dynamic healthcare technology company focused on transforming community and long-term care pharmacy. Backed by growth equity firm Francisco Partners, RedSail Technologies’ mission is to create the most profitable, clinically-advanced pharmacy network in the country. RedSail Technologies has offices in Spartanburg, SC, Irving, TX, Shreveport, LA, Anacortes, WA, and Pittsburgh, PA. RedSail Technologies has over 700 employees and serves more than 9,500 pharmacies nationwide and growing.
Position Summary:
The Senior Marketing Coordinator will be responsible for creating strong and consistent marketing content. You will be managing elements of specific marketing programs and client initiatives, combining social media company presences with current marketing, including interacting with customers, brand-focused interaction, increasing conversion opportunities, and social media campaigning.
Specific Responsibilities Include:
- Create marketing programs that align with business objectives to drive demand and lead generation, reporting on outcomes and KPIs
- Plan, design, create, and execute multi-tactic marketing programs for both demand generation and lead nurturing programs. Tactics may include content creation, email marketing, events and webinars, direct mail, telemarketing, print advertising, internal and external newsletters, etc.
- Produce original marketing assets, including blog posts and sales collateral
- Partner with product management, sales, and external resources to create targeted messaging and content to support brand awareness and demand generation, i.e., content for website, digital ads, landing pages, emails, video interactive, etc.
- Provide highly disciplined and organized project management and excellent communication across functional teams
- Through a partnership with the Digital team, grow and expand the company’s social media presence into new social media platforms, plus increases its presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Manage assigned budgets and duties as required
- Develop quarterly updates to strategy and manage timelines and execution across marketing resources
- Develop and execute customer acquisition to drive significant customer and sales growth
- Provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline, program ROI, and activity
- Maintain brand standards by writing in a consistent voice across all collateral and platforms
- Roll up your sleeves and assist in various trade show and event marketing tasks
- Undertake other marketing projects as necessary
Qualifications:
- A minimum of 4-6 years of marketing experience, preferably for B2B products and services
- Bachelor’s degree in marketing, advertising, OR relevant related experience
- Experience with major social media platforms (Twitter, Facebook, Instagram, Snapchat)
- Corporate media content experience is a plus
- A Marcom background showcasing flexibility, and breadth of experience
- Highly proficient computer skills and internet savvy with working knowledge of Microsoft Office (Word, Excel, PowerPoint) and Outlook
- Some graphic design experience necessary – basic understanding of design and graphic manipulation
- Exceptional communication skills and experience working in cross-functional team environments, with a willingness to pitch in and get the job done
Required Work Experience/Skills:
- Strong organizational skills to support reporting, tracking, and follow-up
- Understanding of how to work collaboratively and effectively with multiple functional areas
- A strong sense of personal responsibility for delivering exceptional work products
- Strong desire to delight customers in all that you do
- Strong communicator and collaborator with ability to elicit ideas and feedback from all teams
- Excellent program management skills, experience working in project management software is a plus (BaseCamp.com)
- Proven experience in inbound/outbound marketing disciplines, including social media (i.e. Facebook, LinkedIn), paid and organic search, advertising, retargeting, email, direct and event marketing
- Experience with Excel/Dashboard reporting
Preferred Work Experience/Skills:
- Experience with marketing automation platforms like HubSpot
- Experience with CRM and sales pipeline tools
- Technology-based marketing background
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