Who We Are Today

TravisMathew is now a leading innovator in lifestyle and performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend towards casualization. For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and soft, lightweight feel. By offering hundreds of varied, unique deigns across monthly new product releases, we are establishing a new standard for the young professional. We want to elevate your look with details, subtleties, and craftmanship that will get you noticed … but without flash or pretension. As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great – and feel great – in TravisMathew. We’re throwing a party and you’re invited.

Where We Are Going

At TravisMathew we don’t just dream big, we plan big. Our goal is to become the top premium menswear brand in the United States with a global presence, while keeping our employees and customers at the forefront of all we do. We believe that a winning office culture will include opportunities for new leaders, a fun work environment, and cultivating an ideal work / life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, TravisMathew is focused on the development of sustainable practices, challenging ourselves to discover innovations in design, production and technology.

JOB OVERVIEW

The VP, Marketing will lead an incredible team of entrepreneurial marketers that play a pivotal role in the continuing growth and success of TravisMathew. This role will be responsible for overseeing the development, planning and execution of all brand and marketing initiatives. This individual will work alongside the Creative team to lead, inspire, and motivate the marketing team to achieve excellence through all brand moments and experiences. The VP, Marketing will serve as a strategic leader and leverage his / her creative and analytical capabilities to drive brand awareness, traffic, and sales across all channels.

ROLES AND RESPONSIBILITIES

• Lead the marketing department in the development and execution of marketing initiatives that elevate the brand and consumer experience
• Develop and execute a comprehensive marketing strategy / plan to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives
• Develop and execute marketing strategies that increase brand awareness and drive traffic across all channels
• Create and implement the organization’s multi-channel, multi-segment marketing campaign based on industry-leading insight
• Define and develop international market entry strategies
• Define key brand performance indicators and hold team accountable to results
• Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions
• Manage marketing calendar and ensure all deliverables are met
• Manage a multi-million-dollar marketing budget and track ROI
• Expand, develop, and maintain media relationships to create a positive external image associated with brand recognition
• Partner with all stakeholders to ensure adoption and consistency of brand guidelines across all departments and channels
• Partner with cross-functional teams to ensure business objectives and sales goals are being met
• Inspire, mentor, and motivate team; foster the growth and continued development of team

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Highly proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
• Ability to effectively and succinctly communicate with and influence multiple stakeholders across all levels
• Ability to coach / lead and collaborate at all organizational levels
• Ability to prioritize workflow based on deadlines
• Ability to remain flexible to change within the work environment and scope of responsibility
• Ability to thrive in a fast-paced, high-growth, entrepreneurial environment
• Strong analytical capabilities with a track record of leveraging analytics to drive business performance

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in marketing
• Minimum 15 years’ relevant marketing experience, preferably in apparel or lifestyle brand
• Minimum 10 years’ leadership experience

TravisMathew is an Equal Employment Opportunity

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