Marketing Manager for Wipro FullStride Cloud Services, iDEAS
Full Time
New York, NY 10001
Posted
Job description
Overview:
Requirements: The successful candidate possesses the following:
The position reports to the Global Head of Cloud, Applications & Data Marketing, iDEAS.
POSITION: Marketing Manager for Wipro FullStride Cloud Services, iDEAS
LOCATION: US, flexible
ROLE TYPE: Fulltime
Position Description:
Wipro FullStride Cloud Services brings together the full portfolio of Wipro’s industry leading cloud-related capabilities and experience to help clients achieve more than they thought possible with cloud. We are looking for a marketing leader who brings business acumen, marketing expertise and knowledge of the cloud landscape. A leader who will be an active voice to bring value to Wipro by analyzing, solving, and presenting innovative, integrated marketing programs to address business challenges — from brand to demand — that continues to establish Wipro FullStride Cloud as the industry leader and partner of choice for business innovation and growth through the cloud.
The Marketing Maneger is responsible for building awareness of Wipro FullStride Cloud Services as a leading provider of cloud services and offerings that are critical for enterprise transformation and business success. This person will design, develop and execute an integrated marketing plan for Wipro FullStride Cloud Services. Success will be measured by establishing Wipro in the highly competitive cloud services business as a leading company and thought leader, increasing awareness, consideration and demand for our capabilities across target customers, recruits, employees, media, ecosystem partners and more. This person will work closely with business stakeholders in developing positioning and marketing aligned to business objectives and outcomes.
As part of a Global Business Line (GBL) marketing team, this role is primarily responsible for positioning, messaging and content. This role works with other teams who have GTM responsibility for campaigns, account-based marketing and deals.
This position is specifically responsible for the following:
- Establish Wipro FullStride Cloud Services as a leader in cloud, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts, and more
- Developing and executing the marketing strategy for the service line. Thereafter, overseeing the design, development, and execution of an integrated marketing plan aligned to business goals
- Working with both the business and a content marketing team to produce POVs, case studies, videos, solution collateral and other types of content.
- Oversee the participation in industry analyst and advisor benchmark reports such as Forrester, Gartner, Everest, IDC, ISG, etc.
- Guiding event participation ranging from webinars to roundtables to large industry events.
- Working with key partners to develop and execute joint marketing plans.
- Collaborating with other Wipro marketing teams, including GTM, partner, brand and service line teams to advance the marketing plan and business objectives.
- Manage a marketing budget and team
Requirements: The successful candidate possesses the following:
- 10+ years of integrated marketing experience, including focused time working in professional services, technology, cloud.
- Ability to build strategic perspective, influence, and ability to execute it
- High impact business communication skills
- Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices
- Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition
- Entrepreneurial drive to see ideas through from inception to execution
The position reports to the Global Head of Cloud, Applications & Data Marketing, iDEAS.
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