Job description

In this role, you’ll be responsible for creating and executing marketing campaigns with a goal of driving awareness, generating leads, and accelerating existing opportunities. Our ideal candidate is a creative marketing professional with strong B2B software copywriting experience.

You’ll report to the Marketing Manager and work closely with our Marketing Coordinator, Creative Designer, Web Developer, and Sales team. We’re currently working in office Mon, Tues, and working remotely the remainder of the week.

WHAT YOU’LL DO:

• Brainstorm, develop, and execute marketing programs across all channels and oversee their full life cycle, including: creative/copy development, data segmentation, and reporting/analysis
• Help schedule promotions on marketing calendar such as digital campaigns, email, social media, blogs, press releases, events, etc.
• Write, proofread, and edit creative and technical content
• Create long lasting evergreen content utilizing existing marketing assets
• Determine best ways to reach all target audiences
• Collaborate with internal teams (product, sales, and senior leadership) to develop and monitor strategic marketing initiatives
• Conduct keyword research to ensure all content is optimized for web
• Perform market research and analyze trends to identify new marketing opportunities
• Participate in creative concepting of brand and product to sell ideas that align with business objectives
• Work with Creative Designer and Web Developer to bring ideas to life
• Manage brand resources and processes to enable consistent brand delivery (message frameworks, visual assets, key terminology, etc)
• Utilize HubSpot to track, report, and analyze the performance of marketing activities
• Help plan events such as tradeshows and user conferences
• Work with external contractors and vendors to execute marketing programs

YOUR EXPERIENCE:

• Bachelor’s degree in Marketing/Communications/Public Relations/Journalism/Business or a related discipline
• 3+ years of sales copywriting at a B2B software company
• In-depth knowledge of traditional and digital marketing methods
• Experience in content SEO optimization
• Experience using HubSpot is preferable
• Experience working with C-suite executives
• Graphic design experience desirable
• Must be currently active on LinkedIn to stay up to date with trends and promote our company
• An understanding of the automotive or F&I Product Industry (would be a plus)

WHO YOU ARE:

• Passionate about writing
• Extremely organized with a strong attention to detail
• A dual-minded approach of being a highly creative writer but also a process-driven, data interpreter
• A dual-minded approach of being a highly creative writer but also a process-driven, data interpreter
• Ability to work in a fast-paced environment
• Can juggle multiple projects at a time
• Must be aggressive to confidently seek answers within various teams

WHO WE ARE:
We’re an international software development company with a fast-paced environment. Our 3 teams located in the US, Poland, and Thailand work around the clock dedicated to constantly improving our PCRS platform that automates the full administration lifecycle of all extended warranties, F&I products, and service contracts for both the automotive and consumer goods industries.

PCMI’s employee benefits and perks are built around keeping you happy and healthy. We are committed to offering comprehensive packages that cover the spectrum of personal and professional needs to help our employees maintain a healthy work/life balance.

Our Park Ridge office is in walking distance from the Blue Line and located right off I-90/I-294.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Park Ridge, IL 60068: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Content writing: 3 years (Preferred)
• B2B marketing: 3 years (Preferred)

Work Location: Hybrid remote in Park Ridge, IL 60068

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